Once they have asked same you the previous questions, it will be easy to reduce his list to the main phrases search that wishes to orient its campaign. When doing it, it remembers that you would not have to deal with destiny and selects each term search in his page of index. Its page of index is the most important page of its Web site and that can have the best positioning in the motors search, therefore to choose 5-10 phrases search to orient and to guarantee that here all closely are related. Objective to deal with " computers of escritorio" and " DVD" in its page of index him classifications for above either. However, to identify the pages of its Web site that go to the key words and to use that time. The key for the selection of key words for each objective of the page is to think about " temas". The ideal would be that each page of destiny only a subject. This will help him to make sure that the objective is excellent for the page, selects the phrase search. As well, this not only will increase its possibilities of obtaining first places, but also to increase its client by the conversions of sales and so the visitor to the page the more relevant.
Importent tips for SEO
When the investigation of phrases search and selection of key words of its campaign of CATHEDRAL, is important to follow the steps previous. The investigation of its industry, speaks with its potential clients and to make use of the subjects within its Web site. In addition, it considers the possibility of these last advice: To determine the intention of the visitor meticulously the investigation all the terms search to guarantee that the finder to find its product or service. For example, to reconsider the direction by key word " DVD" itself it sells disc store DVD in target, the possibilities are the finder to find films of DVD in target instead of mass media. Not to always trust number two of Overture WordTracker use and historical date phrase search when are to the frequencies and file nor more than two months back. Therefore you must know his industry and for any account season or other tendencies. For example, the phrase search " roses rojas" he will be more popular of San Valentin who in Christmas. You can look for opportunities To identify the phrases search that have been without exploding by their competitors. Some terms search less searches can have a little, but it can have a smaller number of competitors of spectacular way. Goal pages This right cannot be sufficient emphasis. It does not deal with about each key word and destiny in each page. To identify the subjects in its Web site and group of the phrases search around those pages. It will see much better results I hope that you have found the utility. This series is designed to help the nascent ones, but I wait for some CATHEDRAL experience in marketing will find something new to consider. In the next delivery of this series, we will see the use of Tags Goal. These champions of the CATHEDRAL, once have taken recently I mistreat, but they continue being very important for the success of any campaign. We will see how they are used, the form to construct and why it is possible to be helped them to obtain the ranking in the motors above search. In the meantime, you must have sufficient information to help to you in his phrase search of investigation and to create the bases for the success of a campaign of optimization of motors search.
selection of key words
it must have an extended list of the objective phrases search, or taken from Overture or WordTracker. In addition, you also must have a good idea as far as the competition of each of those words, if you have used format KEI or Google. Now it is the moment for initiating the selection of the phrases search that will form the foundations for the success of a CATHEDRAL campaign. Good, the deep breathing, we are almost there. When selecting key words for the goal, there are many factors that you must consider. You without a doubt have his own and unique considerations, but also she must consider the following thing:
It is the phrase search excellent for its Web site and the page that you are optimizing?
Exists a page in its Web site that would be particularly appropriate for the selection of objectives, selects the phrase search?
How many other sites/pages Web that you will be competing against?
Are offered competitive prices for the product or service that are related to the key word?
Rank superior of the motor search the phrase search to be generated sufficient income for its company?
It is the phrase search excellent for its Web site and the page that you are optimizing?
Exists a page in its Web site that would be particularly appropriate for the selection of objectives, selects the phrase search?
How many other sites/pages Web that you will be competing against?
Are offered competitive prices for the product or service that are related to the key word?
Rank superior of the motor search the phrase search to be generated sufficient income for its company?
Extension of its list of key words
Once it has completed his reflection and it has compiled his list of key words 5-10 nucleus, it is hour to advance and to extend that list. 5-10 a list of phrases search no, like I am sure that it knows, that the amount of motors search of traffic necessary to make its Web site successfully.
Nevertheless, that list will be a vital tool for the determination of the phrases that to add to the mixture.
In this point, you need as well to the motors search and phrases search investigation that have been keyed in Google, Yahoo, MSN and others. Although some motors search him abiertamente that phrases search are the searches in the majority of the times, there is a pair of very useful tools that can use to extend its list. The first and most well-known one is the tool of suggestion search of Overture. This small great tool of investigation is mainly for the use of the users of PPC of Overture and if sometimes you have pawned on a campaign of PPC with Overture that without a doubt. they have arrived through her. It takes anyone from his main phrases search and writes in the suggestion tool. Overture soon to escupir to all the other terms search more popular than contains that phrase. In addition Overture place the popularity phrases search in sequence and that become an idea of the number of searches per month for each phrase through its network.
Although this tool can be very useful especially in which he is free to use, it has some disadvantages. First of all, it does not distinguish between plural singular and phrases search.
Consequently, " ordenador" and " ordenadores" they are combined together, leaving the use of its own judgment insofar as the variation is most popular. For many phrases search, you can take a supposition insofar as one is probable that it is looked for, but often is left him without a track as far as if the singular or plural objective. Secondly, the tool of suggestion of Overture does not handle very well punctuation, preferring to ignore it completely. Therefore, " the toys as a child the toys as a child boy juguete boy of juguete" that all are like " boy juguete Again, this did not use to be a great problem, but to go to the search of Google and each of these phrases and you will see different results for each. If he takes himself in serious about his campaign of CATHEDRAL, you will consider the subscription to WordTracker to be an investment that is worth the pain. From only $ 7 per day, with all the discounts of until a year on watch, WordTracker offers a similar type of the investigation like tool of Overture, but with many more bells and whistles. The greater advantage is than with WordTracker it is used Put-tracking when supplying phrase search frequencies. This eliminates the usuary frequencies inflated phrase search of Overture to verify its own ranking and, therefore, an artificial increase of the popularity of certain phrases. In addition WordTracker offers the following advantages.
Nevertheless, that list will be a vital tool for the determination of the phrases that to add to the mixture.
In this point, you need as well to the motors search and phrases search investigation that have been keyed in Google, Yahoo, MSN and others. Although some motors search him abiertamente that phrases search are the searches in the majority of the times, there is a pair of very useful tools that can use to extend its list. The first and most well-known one is the tool of suggestion search of Overture. This small great tool of investigation is mainly for the use of the users of PPC of Overture and if sometimes you have pawned on a campaign of PPC with Overture that without a doubt. they have arrived through her. It takes anyone from his main phrases search and writes in the suggestion tool. Overture soon to escupir to all the other terms search more popular than contains that phrase. In addition Overture place the popularity phrases search in sequence and that become an idea of the number of searches per month for each phrase through its network.
Although this tool can be very useful especially in which he is free to use, it has some disadvantages. First of all, it does not distinguish between plural singular and phrases search.
Consequently, " ordenador" and " ordenadores" they are combined together, leaving the use of its own judgment insofar as the variation is most popular. For many phrases search, you can take a supposition insofar as one is probable that it is looked for, but often is left him without a track as far as if the singular or plural objective. Secondly, the tool of suggestion of Overture does not handle very well punctuation, preferring to ignore it completely. Therefore, " the toys as a child the toys as a child boy juguete boy of juguete" that all are like " boy juguete Again, this did not use to be a great problem, but to go to the search of Google and each of these phrases and you will see different results for each. If he takes himself in serious about his campaign of CATHEDRAL, you will consider the subscription to WordTracker to be an investment that is worth the pain. From only $ 7 per day, with all the discounts of until a year on watch, WordTracker offers a similar type of the investigation like tool of Overture, but with many more bells and whistles. The greater advantage is than with WordTracker it is used Put-tracking when supplying phrase search frequencies. This eliminates the usuary frequencies inflated phrase search of Overture to verify its own ranking and, therefore, an artificial increase of the popularity of certain phrases. In addition WordTracker offers the following advantages.
To make use of any data PPC
It is probable that, to its decision to initiate a CATHEDRAL campaign it is impelled by its desire to reduce to the cost of payment by click (PPC) campaigns. Although the PPC dependency is reduced with a good campaign of CATHEDRAL, you can make use of his present efforts at the time of investigating PPC phrases search to his objective. PPC to analyze their words and looks for to see which of them has put more high levels of traffic, better percentage of click and conversions of majors sales. A phrase is probable search that it brought good results through a PPC campaign will be very excellent in his search to obtain positioning in finders above.
Rain of ideas
When its developed company or its products began, that, without a doubt, it sat down with its friendly, relatives and partners of businesses and discussed the needs of its objective public.
That he would have been foolish obstinately to follow ahead with its products without proving the first market to see if there were a demand. In the same way, when one begins in its campaign of CATHEDRAL, it is important that they think about phrases search that they can bring visitors described to its Web site. Siéntese with its fellow workers and partners of businesses and of discussing the key words that they are excellent for products and services that offer. To compile one lists 5-10 initial phrases search that you feel better represent its company and that you think that people write in a motor search when she is to find it.
It considers the following factors at the time of ideas:
It is probable that its public the standard search of terms of the industry or simple phrases lay?
Of which their products are in stock?
It does not have sense of direction search of phrases that are popular, if not in fact that the subject of values.
Products that have the greater margin of benefit?
If you finish of a mark of 0.20 dollar-in a very popular product, it could sell in line sufficient to obtain benefits?
A product that is less, but has looked for a greater margin of benefit would be easier to obtain a motor search and ranking of yield higher income. To identify its main competitors. To see competitor Web sites and to see the products that appear to the goal.
That he would have been foolish obstinately to follow ahead with its products without proving the first market to see if there were a demand. In the same way, when one begins in its campaign of CATHEDRAL, it is important that they think about phrases search that they can bring visitors described to its Web site. Siéntese with its fellow workers and partners of businesses and of discussing the key words that they are excellent for products and services that offer. To compile one lists 5-10 initial phrases search that you feel better represent its company and that you think that people write in a motor search when she is to find it.
It considers the following factors at the time of ideas:
It is probable that its public the standard search of terms of the industry or simple phrases lay?
Of which their products are in stock?
It does not have sense of direction search of phrases that are popular, if not in fact that the subject of values.
Products that have the greater margin of benefit?
If you finish of a mark of 0.20 dollar-in a very popular product, it could sell in line sufficient to obtain benefits?
A product that is less, but has looked for a greater margin of benefit would be easier to obtain a motor search and ranking of yield higher income. To identify its main competitors. To see competitor Web sites and to see the products that appear to the goal.
To return to the optimization of the Search Engine basic (part 1)
As one stood out a pair ago of weeks, I have decided that with the growth of the optimization of the motor search (CATHEDRAL), the industry, is important to make sure that we did not forget many just arrived. With many of the new proprietors of businesses and webmasters CATHEDRAL of exploring for the first time, this series of articles that it looks for to help with the basic information necessary to initiate a campaign of marketing of motors search. In the first part of the series, desire that we pruned to discuss on the importance of a solid base. When initiating any campaign of CATHEDRAL is tempting jump in the rectum and to begin to fit metaetiquetas and the text change. Nevertheless, like the success of any strategy of marketing, is vital to make sure that you know who you are its hearing and how to arrive at them. In the same way traditional the agencies of publicity of its public survey demographic, trading motors search they must make sure that its objectives of the CATHEDRAL campaign to correct words or phrases search. Objective for the evil and the phrase search could finish with the great motor search of classifications for the key words that do not have the requests search. To the few hours already it passed the respect of the phrases search are directed, can save useless months of optimization.
how can you promote you web site??
With the purpose of to generate the traffic of the site, it is necessary to find average effective to promote and to commercialize its Web site. Web site implies the effective promotion of the use of a series of different strategies and tools to attract new spectators. Luckyly, you do not need to be an expert of marketing to obtain great results. Simply the incorporation of some of the following tactics in its efforts of promotion can have an incredible impact. To obtain results with the optimization of the Search Engine The great majority of traffic of the Web site is generated by the motors search. In order to secure a great amount of traffic search, its Web site needs to gain a good position in the motor search of results of the page. The ideal is to secure that to its Web site in the first ten stays of a search very looked for a key word or phrase. How you can improve your rank search of the Web site? Optimization Search Engine (CATHEDRAL) is the key to obtain the best results in the main motors search. When learning some basic techniques of CATHEDRAL, you can dramatically improve the possibilities of his Web site for the success of the motor search. CATHEDRAL begins with a good election of an objective set of key words to focus. The tool of suggestions of key words begins by the use of tools like the Tool for key words of Overture and Google to learn more about which people are looking for in the Web. Once there is a list of destiny terms search, it can begin to optimize his Web site. With the purpose of to classify for each term, which you need to create content of the Web site centered in that word or phrase. Articles, commentary, commentary, and the tutorials are all the great means to attract the users and to improve their search of classifications. It chooses one of the main key words of each piece of content that to create and to place this key word in specific places, as the GOAL title, title of the page, subtitles and boxes of connection. These simple additions to a page Web can have a significant impact in their search of the positioning of the selected key words. To construct a loyal public with Blogs and RSS Once it has created a content of optimized quality and for his search, it is the moment for looking for new forms to increase his efforts of marketing. Blogs has become one of the majors and more effective instruments of page promotion Web, that offers a way fast and easy to arrive at new visitors. Addition of blog to your page Web is a great way to maintain its fresh and up-to-date site, that is attractive for the motor readers and both search. Blogs also allows to form an immediate relation with the readers, which does more prone to visit its new Web site in the future. RSS (Real Simple Syndication) allows bloggers to promote his blog and page Web for a still more ample public. The people can subscribe to his feed RSS and other sites can even feed their function in their own site or blog. This is a great way to generate plus the bonds to its Web site, that can dramatically improve its traffic of the site search and classification. Únete to the Forums of Discussion in line with Forums in line present/display another great opportunity to promote their Web site. It tries to be united in line to forums that are related to their subject and significant displacement commentaries, questions or answers to the other participants. To include a bond to its Web site in the forum of the company/signature so that other users can see their site. Another good idea is to add a forum in which its own Web site. When giving to its readers the opportunity to participate and to interact, can create a faithful and lasting public who will still more generate the traffic of his site. It experiments with the Social Trade, podcasts and viral video Some of the most recent techniques of marketing in line offer a wealth of opportunities for those ready to take advantage of the last tendencies in line. The social commercialization gives to the spectators the opportunity to share what they have found with his friendly and other users in line. To explore this field by means of the addition from connections to social Web sites like Digg, of .icio.us Furl and for all articles in line. To give to its readers interesting and unique information that it is possible to be shared is another one of great means to promote its Web site to an ample hearing. Podcasts gratuitous and videos are an excellent way to attract new users and they help them to return for more. Effectively the commercialization of its Web site is much more that simply the construction of its site and the traffic in the hope of arriving at you. With the purpose of to create a hearing, it must concentrate in some proven strategies of promotion, as well as some innovating and emergent techniques. By means of the adoption of a diverse approach of the promotion of his Web site, you can settle down the recognition of the mark and take advantage of the traffic his site.
